What You Need to Know About Sentiment Intelligence

What You Need to Know About Sentiment Intelligence

What Is Sentiment Intelligence?

Sentiment Intelligence is the process of decoding emotions, intent, and urgency from unstructured user feedback — at scale.

Instead of just tagging a review as “positive” or “negative,” we go deeper:

  • Was the user frustrated about pricing?
  • Did they praise onboarding but complain about load times?
  • Is this feedback a feature request, a complaint, or an opportunity?

At APPLSIP, we extract this kind of signal in real time — using NLP pipelines, deep learning, and large language models (LLMs) — to turn scattered feedback into strategic clarity.

Why App Feedback Is Undervalued

Most companies collect feedback, but few actually use it well.

  • App store reviews sit unread
  • Chat transcripts are siloed in support tools
  • Survey results are spreadsheet-bound
  • No one connects emotion to product strategy

This leads to blind product decisions, missed churn signals, and late responses to real customer pain.

APPLSIP believes feedback is not a postmortem — it’s a predictive signal.

How We Extract Emotion from Raw Data

Here’s how APPLSIP breaks it down:

  1. Ingestion
    We collect data from app reviews, NPS forms, support chats, and behavior logs.

  2. NLP + AI Models
    Using fine-tuned LLMs (like Mistral, Cohere, or OpenAI), we extract:

    • Emotion (happy, frustrated, anxious, confused)
    • Intent (suggestion, bug report, praise, churn risk)
    • Contextual tags (feature mentioned, tone, device used)

  3. Confidence Scoring
    Each insight is scored for reliability, urgency, and volume — making it actionable, not just informative.

  4. Structured Output
    We normalize this into formats product and CX teams can use instantly.

Building Strategy Dashboards for Founders

Once the emotion is decoded, the next challenge is making it usable.

Our executive dashboards help CXOs and PMs:

  • Spot high-risk feedback clusters before churn
  • Compare sentiment across time, versions, or features
  • Track “emotion deltas” after major releases
  • Align feedback with business outcomes (retention, ratings, revenue)

You don’t just get charts — you get decision-ready signals that align product priorities with real customer emotion.

📩 Want to test APPLSIP for your app or run a feedback pilot?
Write to us: contact@applsip.com